Yamaha Motor Corporation

Real World Tough Branding

Sometimes the simple things present challenging tasks; especially when your client is Yamaha. Working with the executive team at Yamaha RV group, the goal was to create a logo that would represent the durability and toughness of their product but could bring consistency and flexibility to the use of their "Real World" slogan. Designing a logo like that is a process which includes a lot of feedback and collaboration. It was a great experience, a Real World Experience :)

Branding
Branding
Branding
Branding
Branding
Branding