Yamaha Motor Corp., USA

Interactive touchscreen presentation

When Yamaha Motor Corp., USA, was ready to unveil their new motorcycle model at media events and trade shows around the country, they wanted their new display to be as innovative and progressive as their new bike. The new transcontinental touring motorcycle, the Star Venture was one of the most important product announcement of the year. This turn-key solution, which included an interactive presentation and hardware, was delivered under very tight deadline to a private media event in Newport Beach. With full creative freedom of the interface and product structure, the only direction was to keep it consistent with Yamaha's corporate guidelines. The final interactive presentation included specs, interactive top features, bike features, galleries, photo, videos and more. There are now multiple big screen touchscreens touring trade shows and events around the country.

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